ePrivacy, Cookies & GDPR - What’s Happening?

Introduction

Since its original publication in January 2017, the European Commission has published several draft texts of its draft regulation on privacy and electronic communications which intends to repeal Directive 2002/58/EC (‘the ePrivacy Directive’).

In late 2018 there was an examination of the text which made important changes to audience measurement, use of cookies and marketing. In the UK there is also the added complexity of the application of data protection rules, post-Brexit to consider and the draft Digital Information & Smart Data Bill.

This virtual classroom seminar will provide an update on ePrivacy, explore the latest key issues of the regulation and consider its inter-relationship with the GDPR in a pragmatic way, applied to the business context.

The session will explore current trends in ePrivacy practices, having the opportunity to discuss and reflect on observations by the regulator, your own experiences and the speaker’s expert knowledge of implementing cookies, marketing and tracking strategies.

What You Will Learn

This live and interactive session will cover the following:

• The current ePrivacy Directive
• The draft ePrivacy regulation and the relationship with the GDPR
• The UK approach to cookies
• Profiling and analytics tools
• The future for 3rd party cookies
• Erasure and anonymisation requirements for core analytic activity
• Compliance with enhanced data minimisation requirements
• Contextual advertising
• The need to carry out regular cookie audits

Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.