Harnessing the Power of AI for Marketing

Introduction

AI has opened up a whole new world of possibilities for the professional service sector. It has never been easier to plan, produce and analyse high quality content, saving time and resources and getting better results.

This introductory webinar explores some of the key areas where AI models such as ChatGPT, Gemini, Claude, Poe, Midjourney and Runway can give inspiration and shortcuts to help promote your business.

What You Will Learn

This webinar will cover the following:

• Building your marketing strategy
• How to prompt AI models to review your current plans, suggest future strategies, write your creative briefs and lay down a step-by-step project plan
• Generating Content Calendars
• Learn how ChatGPT can instantly brainstorm relevant topics and provide you with a comprehensive plan for blog posts, emails, social media and website content
• Writing content for blog posts, emails and social media
• AI can help write content in a fraction of the time of starting from scratch. Understand how to iterate and re-prompt to get the results you need
• Visual storytelling with AI
• See how Midjourney and Runway can be used to create engaging images, icon videos and other visual assets to enhance your marketing materials
• Evaluating the output
• AI can be a massive help, but ultimately, you are responsible for the output. Learn how to review, edit and approve AI generated content before putting it live

This pre-recorded webinar will be available to view from Friday 20th June 2025

Alternatively, you can gain access to this webinar and 1,700+ others via the MBL Webinar Subscription. Please email webinarsubscription@mblseminars.com for more details.