Marketing for Accountants on Social Media

Introduction

With the growth in the digital world accountancy firms are finding they need to focus more on social media in order to ensure further growth and opportunity to engage with their audiences.

If you are new to using social media for your accountancy firm or want to improve the results you are seeing so far, this virtual classroom seminar will be a valuable guide to helping you plan a robust social media strategy, identifying and targeting your audience and exploring content that engages with your audience. Alongside this, the live session will help you find tools that allow you to utilise social media without having to take extra time out of your busy schedule.

What You Will Learn

This live and interactive course will cover the following:

• Creating a strategy built on the goals and objectives of your business
• Identifying your audience on social media including where to find them and how to connect with them
• Creating the right type of content that engages with your audience
• An overview of the tools available for content
• A brief overview of AI tools available for content creation and how to use them to improve content production
• Monitoring and analysing social media data and analytics to measure your success

Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.