The Law of Passing Off in the UK - An Introductory Guide

Introduction

Passing off is sometimes brought alongside a trade mark claim, design rights claim and/or copyright claim.

This demonstrates its breadth and versatility.

For this reason, it is always worth at least considering a passing off claim whenever there is potential infringement of IP rights.

However, a passing off claim can also be brought by itself, where no other rights will be effective.

For example, there are instances where a trade mark claim would not be feasible but a passing off would be - this would include when a sign is unregistered or when the claimant needs to rely on the overall get-up of a product rather than a specific sign.

This new virtual classroom seminar will cover the law of passing off in the UK.

It will focus on the different forms of misrepresentation that can occur and explain the sort of evidentiary support that would be needed to successfully bring a passing off case.

The session will introduce attendees to the broad scope of passing off.

For those with prior knowledge of this area, the course will serve as a refresher to the different types of passing off that can be relied on.

It will also provide some practical tips on bringing a passing off claim.

What You Will Learn

This live and interactive course will cover the following:

• What passing off is and why it is important/useful
• The different types of misrepresentation that can be asserted, including:
• Origin
• Equivalence
• Inverse passing off
• False endorsement
• The sort of evidence that would support each of the above claims

Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.