Ambush Marketing, Sporting Events & IP - Risks & Recent Trends
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Ambush Marketing, Sporting Events & IP - Risks & Recent Trends
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Introduction
This webinar will focus on ambush marketing and the various ways in which UK law protects against ambush marketing.
It will cover recent trends from latest sporting events which will provide insight into the direction in which ambush marketers are currently following.
The webinar is suitable for IP litigators and in-house counsel.
What You Will Learn
This webinar will cover the following:
- Ambush by association
- Ambush by intrusion
- Opportunistic ambush
- How UK law protects against ambush marketing, with a focus on the role of IP:
- Passing off
- Trade marks
- Copyright
- Advertising codes and CPRs
- Ticket terms and conditions
- Event specific legislation
- Rule 40 of the Olympic charter
- Launching advertising campaigns - do’s and don’ts
- Examples of previous ambush marketing stunts at a range of sporting events including the Olympics, Commonwealth Games and World Cup
This webinar was recorded on 8th November 2022
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