Fakes & Forgeries in the World of IP & Fashion - Learn Live

Introduction

Fashion is a worldwide industry that is under threat by the continuous pressure of counterfeiting.

The digitalisation of the economy has brought new challenges to fashion houses, including an increase in counterfeiting through online platforms, cloning and other techniques which can deceive customers from a brand’s legitimate website.

This new virtual classroom seminar will look at the concept of fakes and forgeries, strategies undertaken by fashion houses to better protect their goods both online and offline as well as possible actions in customs.

The session will have a multidisciplinary and international approach.

What You Will Learn

This live and interactive session will cover the following:

• The concept of fakes and forgeries and their impact in the fashion industry
• Classical legal remedies undertaken by fashion houses to combat fakes and forgeries in the international course of trade
• New trends in the field of fakes and forgeries arising from the digital era as well as new legal tools to prevent such infringements

Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.