Finfluencers & the FCA Rules - A One Hour Guide

Introduction

This webinar will provide financial professionals with essential insights into the role of finfluencers and the regulations set forth by the Financial Conduct Authority (‘FCA’).

You will learn about the impact of social media on financial advice, the regulatory framework governing finfluencers, and best practices for compliance.

You will also gain a comprehensive understanding of the intersection between finfluencers and FCA rules, as well as be equipped with effective strategies to ensure compliance, manage risks, and leverage the opportunities presented by social media in financial services.

What You Will Learn

The webinar will cover the following:

• Understanding finfluencers:
• Definition and characteristics of finfluencers
• The rise of finfluencers in the financial services landscape
• The significance of social media in shaping financial advice
• Regulatory framework for finfluencers:
• Overview of FCA regulations relevant to finfluencers
• Key compliance obligations for individuals and firms engaging with finfluencers
• Implications of the Financial Promotions regime on social media activities
• Risk assessment and management:
• Identifying potential risks associated with finfluencer partnerships
• Assessing the credibility and reliability of finfluencers
• Content creation and compliance:
• Guidelines for creating compliant financial content on social media
• Best practices for disclosures and disclaimers in finfluencer communications
• Understanding the importance of transparency and accuracy in financial advice
• Monitoring and reporting obligations:
• Strategies for monitoring finfluencer activities and content
• Reporting requirements for firms that collaborate with finfluencers
• Training and awareness programs:
• The importance of training for staff on the implications of finfluencers
• Developing effective training programs focused on FCA regulations
• Fostering a culture of compliance within organisations regarding social media activities
• Emerging trends and challenges in finfluencing:
• Current trends in the finfluencer space and their regulatory implications
• Challenges faced by firms in navigating the evolving landscape of finfluencers
• Future directions and developments in FCA regulations related to social media

This pre-recorded webinar will be available to view from Monday 8th September 2025

Alternatively, you can gain access to this webinar and 1,700+ others via the MBL Webinar Subscription. Please email webinarsubscription@mblseminars.com for more details.