How to Become a Persuasive Writer - Live at Your Desk

Introduction

Whilst face-to-face communication remains one of the most powerful, and video and podcasts have entered the mainstream, we still need to master the art of persuasive writing - whether for internal communications, reports, client service or social media.

This virtual classroom seminar looks first at the fundamentals of great persuasive writing and then considers examples and case studies within the professional services sector. Delegates are encouraged to bring their own examples and writing challenges to the session.

What You Will Learn

This live and interactive session will cover the following:

• What IS great writing
• Fundamentals of great writing
• Focus on the audience
• Aims and structure
• Concise and clear
• Persuasive writing
• Empathy
• Storytelling skills - metaphors
• Persuasion science
• Inclusive language
• Calls to action
• Writing for different media (articles, promotional materials, social media, pitches)
• Personas, content and channels
• Brand personality, voice and tone
• Headlines, titles and tweets - catching attention
• Emails and internal communication
• News, articles and blogs
• Digital marketing - websites, e-alerts and social media
• Pitches
• Other
• Curation
• Technology support

Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.