Live Entertainment - Latest Developments & Legal Implications

Introduction

Following increased demand post-lockdown, the live entertainment market continues to grow worldwide with new and emerging technologies playing a much greater role in enhancing consumer experiences.

Market players, including event planners, event space owners, broadcasters, advertising companies, gaming companies, music rights holders and even the talent (sports and e-sports players, singers, actors, etc.) have a myriad of new digital opportunities to seize on in order to develop new revenue sources, attract and engage more consumers through personalised immersive experiences and unlock insights from the wealth of data that can be gathered along the way.

New and emerging technologies being used in the live entertainment industry include AI, virtual reality and augmented reality, wearable devices, real-time user-generated content, haptic feedback and data analytics.

Inevitably the law must play catch-up, and this gives rise to some complex legal issues, particularly in the areas of intellectual property, broadcasting, consumer rights and advertising, and data protection.

This webinar will explore the latest developments in the live entertainment industry and the legal implications that follow.

What You Will Learn

This short webinar will cover the following:

• Holographic technology and its potential to revolutionise concert-going
• Applications of virtual reality and augmented reality for live events - offering audiences worldwide a front row experience from the comfort of their living rooms
• Technology in fan engagement and personalised advertising, including the rise of 'smart stadiums' - enabling event organisers to make live events more unique and engaging than ever, and offering meaningful brand touchpoints (both before, during and after the show)
• Overview of other key legal issues affecting the live entertainment industry including consumer rights legislation, force majeure events and Martyn's law

This pre-recorded webinar will be available to view from Thursday 1st May 2025

Alternatively, you can gain access to this webinar and 1,700+ others via the MBL Webinar Subscription. Please email webinarsubscription@mblseminars.com for more details.