Well-Known Trade Marks - More Tools to Protect Your Brand

Introduction

Well-known trade marks can often be overlooked in the trade mark enforcement toolkit.

This new virtual classroom seminar will help shed light on the topic to give you more tools for protecting your brands.

Find out:

• What can count as a ‘well-known’ trade mark
• The benefits of a well-known trade mark
• How best to deploy them

What You Will Learn

This live and interactive course will cover the following:

• A summary of the law covering well-known UK and EU trade marks
• What are well-known trade marks and what do they protect against?
• Areas of difference and possible future divergence between UK and EU law
• Important case law examples from the UK and EU
• Key legal principles from case law
• When is it useful to rely on well-known trade marks?
• How to define and deploy them
• Important recent updates to the legal provisions and why they matter
• Tips and tricks for relying on well-known trade marks in the future

Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.